Laurent, Paris Society
Artistic Direction
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Brand image
About
The icon of the Champs-Élysées reinvents itself.
A Parisian institution since 1842, Le Laurent reopens its doors in 2023 under the impetus of Paris Society and the starred chef Mathieu Pacaud. A place full of history, entirely re-enchanted by the decorator Cordelia de Castellane.
We have accompanied this renaissance by rethinking the brand image as a whole.
An elegant, timeless, and subtly contemporary visual identity, at the crossroads of heritage and renewal. Stationery, menus, signage, printed objects: each medium has been conceived as a natural extension of this new breath.
The legacy of a great name, rewritten with accuracy and modernity.
Photos: Paris Society
Testimonial
Rose Agency perfectly understood the project and imagined for Laurent a visual identity that is completely in tune with the place, its history, and the modernity we wanted to bring to it. Thank you!
Laurent, Paris Society
