Chic of Soaps

A Parisian brand, with a solid gesture and the demands of everyday life.

At the heart of the capital, Chic des Savons reinvents the essential: solid soaps with a sleek design, short and effective formulas, a discreet sensoriality that respects the skin and time. A new impulse, clear and assured: to combine useful beauty, sobriety, and sustainable elegance.

We have accompanied the brand in the complete overhaul of its image.
Art direction, identity, packaging, website: each element has been designed to reveal the product's accuracy, affirm its urban and responsible positioning, and establish a signature recognizable at first glance.

A sensitive, precise, timeless Paris.
A sincere solid, like a promise of well-made simplicity, less superfluous, more essential, in the service of a beautiful, effective, and sustainable ritual.