Beloved Sun

Artistic Direction

Brand image

Packaging

About

Born in Provence, Soleil Chéri celebrates the light, the salty skin, the golden mornings.

Sun care products as an ode to the sweetness of life, amidst honest warmth, vivid colors, and Mediterranean radiance.

We accompanied the brand in the complete creation of its universe: Artistic direction, visual identity, packaging, and collateral.

Every detail was designed to convey this solar, joyful, and bold energy. A brand that warms the skin and the imagination.

Photos by Ketty Line

Testimonial

Before collaborating with Adèle, I had noticed her on Instagram for her aesthetic vision and significant artistic sensitivity in each project. Combining good taste, refinement, and trendiness, I felt the urge to collaborate with her on the development of my visual identity. I was not mistaken; it was a real crush. Proactive, understanding, talented, Adèle was able to adapt to my brief while giving me her vision; I loved working with her. Thank you, Adèle, for being able to feel and bring to light the brand image I dreamed of. With Rose Agency, the dream came true.

Beloved Sun